Greg McKelvey is executive vice president, chief strategy, and digital officer at Fossil Group. In addition to strategy, marketing and eCommerce, McKelvey leads the company’s omnichannel initiatives and the build-out of its wearable technology division (connected accessories). His omnichannel responsibilities include deepening customer engagement and brand building by integrating technology to reach today’s connected, mobile customer across all touchpoints. He is also focused on leading the convergence of fashion and technology with the acceleration of Fossil Group’s wearable technology roadmap, which includes a full spectrum of connected watches and accessories across the company’s owned and licensed brands.
In his previous role as chief strategy and marketing officer at Fossil Group, McKelvey had global P&L responsibility for the company’s $2B Portfolio business.
McKelvey received his bachelor’s degree in finance from Georgetown University and his master’s of business administration degree from the Massachusetts Institute of Technology – Sloan School of Management.