Fran Farmer is the Executive Director of the Fashion Incubator of San Francisco, Fran is utilizing her 25+ years experience in textile product development to mentor designers with the development of their fashion businesses.

Fran also has her own clothing line, Atelier Francesca, manufacturing better women’s jackets. All production is done in the San Francisco Bay Area in small batches. This provides an insight into the state of domestic production.

Fran started in the apparel industry when everything was domestically manufactured. Working within the factory provided a solid foundation of the steps to get a design from concept to final production. This solid foundation made the transition to off shore manufacturing a seamless process. It also provided an understanding of the capabilities and restrictions a company encounters.

“What I find exciting about the industry right now are the innovations tech is bringing: new fiber sources, data capture and production automation.”