Ashley Parrish is an award winning digital strategist, consultant, and educator. She is the Executive Editor of NBC News Lifestyle and TODAY Digital.
A rare veteran of both the magazine and digital worlds, Mrs. Parrish has a proven track record working across various media formats to increase audience, revenue, and digital offerings to record numbers. Her work has been instrumental in expanding the digital footprint of iconic lifestyle brands across web, mobile, social, and email platforms.
As Editor-in-Chief of DailyCandy she led brand editorial voice, vision, and strategy, winning several awards along the way. Earlier in her career, Mrs. Parrish was the Content Director for the Women and Teen Networks at Hearst Digital Media where she directed and managed the digital operations of Harper’s Bazaar, Marie Claire, Cosmopolitan, Redbook, and Seventeen magazines. During her tenure at Hearst Digital Media, the Women and Teen Networks enjoyed record traffic highs and received multiple awards and accolades for their website content and style.
In her spare time, Mrs. Parrish sits on the board of several companies and non-profits as a content and digital advisor. She is also an adjunct professor at her alma mater, New York University.